Case Study

From Concept to Cash:6-Week MVP Launch of Lucky Bucks

Project

Lucky Bucks

Platforms

iOS, Android

Technologies

Unity, Microsoft Azure PlayFab

Project Overview

GawkBox aimed to revolutionize influencer monetization with Lucky Bucks, a free-to-play sweepstakes scratch-off game offering real cash rewards. The game needed to be developed rapidly, featuring community-building tools, ranks, rewards, and ad-viewing monetization.

Key Features

Engaging Scratch-Off Gameplay : The core mechanic of scratching off virtual tickets to reveal potential winnings created an exciting and addictive experience.
Seamless Social Integration : Facebook login facilitated easy access and community building among players.
Real Cash Rewards : PayPal payouts provided tangible incentives for users to play and engage with the game.
Ad-Viewing Monetization : Integrated advertisements allowed GawkBox to generate revenue while offering the game for free.

The Solution

Agile Game Development : Formed an integrated agile development team with GawkBox to meet the tight deadline.
Technical Integration : Successfully incorporated Facebook login and PayPal payouts for a smooth user experience.
Analytics and Backend : Utilized Microsoft Azure PlayFab for robust data tracking and game management.

The Results

Rapid MVP Launch : Delivered a fully functional MVP within the challenging six-week timeframe.
High User Engagement : Achieved a 53% Day 2 retention rate, demonstrating the game’s appeal and stickiness.
Successful Monetization : The game’s ad-viewing model and engaging gameplay drove revenue for GawkBox and its influencers.

The Challenge

Tight Development Timeline : The CEO required a fully functional MVP within six weeks.
Complex Feature Integration : The game needed seamless integration of Facebook login and PayPal payouts.
Ensuring User Retention : High user retention was crucial for the game’s success and long-term monetization strategy.

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Our Team

Portrait of Eric Lindstrom, Product Owner — Eric Lindstrom

Portrait of Gloria Santos, Director Of Operations — Gloria Santos

Portrait of Ryan Abrams, Solutions Architect — Ryan Abrams

Portrait of Tyler Jorgensen, Product Owner — Tyler Jorgensen

Portrait of Michael
Yuen, Technical Lead — Michael Yuen

Portrait of Owen
Ravelo, Technical Lead — Owen Ravelo

Portrait of Noel
Pelayo, Operations — Noel Pelayo

Portrait of Mohammed
AliKhan, Architect Owner — Mohammed AliKhan

Portrait of Nathaniel
Hart, Architect Owner — Nathaniel Hart

Portrait of Andrew
Koza, Developer — Andrew Koza

Portrait of Matt
Alexander, Creative Designer — Matt Alexander

Portrait of Stephen
Underwood, Developer — Stephen Underwood

Portrait of Jostein
Moreno, Project Manager — Jostein Moreno

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