Lucky Bucks
Case Study

From Concept to Cash:6-Week MVP Launch of Lucky Bucks

Project
Lucky Bucks
Platforms
iOS, Android
Technologies
Unity, Microsoft Azure PlayFab

Project Overview

GawkBox aimed to revolutionize influencer monetization with Lucky Bucks, a free-to-play sweepstakes scratch-off game offering real cash rewards. The game needed to be developed rapidly, featuring community-building tools, ranks, rewards, and ad-viewing monetization.

Key Features

  • Engaging Scratch-Off Gameplay : The core mechanic of scratching off virtual tickets to reveal potential winnings created an exciting and addictive experience.
  • Seamless Social Integration : Facebook login facilitated easy access and community building among players.
  • Real Cash Rewards : PayPal payouts provided tangible incentives for users to play and engage with the game.
  • Ad-Viewing Monetization : Integrated advertisements allowed GawkBox to generate revenue while offering the game for free.

Key Features

The Solution

  • Agile Game Development : Formed an integrated agile development team with GawkBox to meet the tight deadline.
  • Technical Integration : Successfully incorporated Facebook login and PayPal payouts for a smooth user experience.
  • Analytics and Backend : Utilized Microsoft Azure PlayFab for robust data tracking and game management.

The Results

  • Rapid MVP Launch : Delivered a fully functional MVP within the challenging six-week timeframe.
  • High User Engagement : Achieved a 53% Day 2 retention rate, demonstrating the game’s appeal and stickiness.
  • Successful Monetization : The game’s ad-viewing model and engaging gameplay drove revenue for GawkBox and its influencers.

The Challenge

  • Tight Development Timeline : The CEO required a fully functional MVP within six weeks.
  • Complex Feature Integration : The game needed seamless integration of Facebook login and PayPal payouts.
  • Ensuring User Retention : High user retention was crucial for the game’s success and long-term monetization strategy.

Meet The Team

James Schermehorn photo
James Schermehorn
President

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JOSH ROSE photo
JOSH ROSE
CEO

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ERIC LINDSTROM photo
ERIC LINDSTROM
Creative Director

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RYAN ABRAMS photo
RYAN ABRAMS
Solutions Architect

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GLORIA SANTOS photo
GLORIA SANTOS
Director of Operations

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SerGEY Marukhnenko photo
SerGEY Marukhnenko
Product Owner

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MATT ALEXANDER photo
MATT ALEXANDER
Creative Designer

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Owen RAVELO photo
Owen RAVELO
Technical Lead

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noel Pelayo photo
noel Pelayo
Operations

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MOHAMMED ALI KHAN photo
MOHAMMED ALI KHAN
Architect Owner

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NATHANIEL HART photo
NATHANIEL HART
Architect Owner

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ANDREW KOZA photo
ANDREW KOZA
Developer

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STEPHEN UNDERWOOD photo
STEPHEN UNDERWOOD
Developer

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Kailee Nekoba photo
Kailee Nekoba
Project Coordinator

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Kendall Carter photo
Kendall Carter
Project Manager

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Dan McAloon photo
Dan McAloon
Principal Solutions Architect

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Peter Hart photo
Peter Hart
Back End Developer

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