NINJA REVINJA | Robot Sea Monster

Project

Ninja Run Multiplayer

Platforms

iOS, Android

Technologies

Unity

Project Overview

Sizzle Entertainment’s Ninja Revinja, a mobile endless runner game, achieved initial success with over two million downloads and Top 10 App Store rankings. However, player retention and monetization posed significant challenges. The game’s codebase and design presented opportunities for optimization to enhance the user experience further and support long-term engagement. Sizzle Entertainment partnered with Robot Sea Monster to leverage their expertise in game design, analytics, and optimization to unlock the full potential of Ninja Revinja, aiming to increase player retention, boost monetization, and enhance the overall user experience.

Key Features

Data-Driven Decision Making : Utilized Google Analytics to identify and address player pain points, ensuring a player-centric approach.
Tutorial Level : Guided new players through core mechanics, creating a sense of investment and reducing early churn.
Revamped Progression System : Encouraged long-term play by rewarding players with meaningful power-ups and advantages.
Optimized Codebase : Delivered a seamless and enjoyable experience for all players, enhancing overall satisfaction.

The Solution

Data-Driven Optimization : Robot Sea Monster’s game analytics experts leveraged Google Analytics to gain actionable insights into player behavior, allowing for targeted improvements.
Player-Centric Onboarding : A captivating tutorial level was designed to seamlessly introduce new players to the game’s mechanics and foster early engagement.
Strategic Monetization Revamp : The team’s game economy specialists redesigned the progression system and power-up economy, creating a more rewarding and engaging experience that encouraged in-app purchases.
Technical Excellence : Robot Sea Monster’s skilled developers meticulously rewrote critical sections of the codebase, optimizing performance and enhancing the overall user experience.

The Results

300% Increase in Lifetime User Value (LTV) : The strategic improvements led to a dramatic increase in player spending, transforming Ninja Revinja into a profitable powerhouse.
Improved Player Retention : The enhanced onboarding and engaging gameplay mechanics significantly reduced early churn, fostering a loyal player base.
Enhanced User Experience : The optimized codebase resulted in smoother, more enjoyable gameplay, contributing to positive player feedback and improved app store ratings.

The Challenge

High Player Churn : The 70% churn rate within the first week indicated a significant drop-off in player engagement, impacting long-term revenue and growth potential.
Underdeveloped Monetization : The existing monetization system was not effectively converting players into paying customers.
Performance Issues : An unoptimized codebase resulted in a subpar user experience, further contributing to player churn.