Case Study

A New Dimension of Engagement: How 3D and Augmented Reality Upgraded Super Power FX from Flat to Fantastic

Project
Super Power FX
Platforms
iOS and Android
Technologies
Unity, Augmented Reality (AR)

Project Overview

Ever dreamed of shooting fireballs from your fingertips or teleporting across the room? Super Power FX, a viral AR app, made those superhero fantasies a reality. But as user engagement dwindled, Kujo Inc. knew it was time for a power-up. They sought to revamp the user experience and combat declining engagement by transitioning from 2D to a 3D environment.

Key Features

  • Immersive 3D Effects : Hollywood-quality VFX with explosive sound and music.
  • Creative Control : Fully scriptable engine for unique AR experiences.
  • Monetization : Strategic in-app purchases, including a ‘Get-All-Pack.’
  • Social Sharing : Easy sharing to major platforms for viral potential.

Key Features

Project Video

The Solution

  • Immersive 3D Experience : Rebuilt the app on Unity, delivering overlaying, positionable 3D effects.
  • User Empowerment : Implemented a fully scriptable engine for unparalleled creative control.
  • Enhanced Monetization : Introduced new superpowers, assets, and a ‘Get-All-Pack.’
  • Viral Growth :  Integrated, seamless social sharing to major platforms.

The Results

  • Massive Downloads : Over 500,000 downloads on Google Play Store alone, driven entirely by organic, viral sharing.
  • App Store Rating : 4.6 out of 5 stars
  • Google Play Rating : 4.2 out of 5 stars
  • Reinvigorated User Engagement : The 3D upgrade, new features, and improved social sharing sparked renewed interest and excitement among users.

The Challenge

  • Diminishing User Experience : The 2D effects were no longer captivating users or competitive in the evolving AR market.
  • Limited Content and Monetization : The lack of new superpowers and in-app purchase options hindered user retention and revenue generation.
  • Weak Social Sharing : Limited sharing features restricted the app’s potential for organic growth and viral spread.

Meet The Team

James Schermehorn photo
James Schermehorn
President

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JOSH ROSE photo
JOSH ROSE
CEO

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ERIC LINDSTROM photo
ERIC LINDSTROM
Creative Director

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RYAN ABRAMS photo
RYAN ABRAMS
Solutions Architect

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GLORIA SANTOS photo
GLORIA SANTOS
Director of Operations

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SerGEY Marukhnenko photo
SerGEY Marukhnenko
Product Owner

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MATT ALEXANDER photo
MATT ALEXANDER
Creative Designer

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Owen RAVELO photo
Owen RAVELO
Technical Lead

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noel Pelayo photo
noel Pelayo
Operations

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MOHAMMED ALI KHAN photo
MOHAMMED ALI KHAN
Architect Owner

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NATHANIEL HART photo
NATHANIEL HART
Architect Owner

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ANDREW KOZA photo
ANDREW KOZA
Developer

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STEPHEN UNDERWOOD photo
STEPHEN UNDERWOOD
Developer

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Kailee Nekoba photo
Kailee Nekoba
Project Coordinator

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Kendall Carter photo
Kendall Carter
Project Manager

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Dan McAloon photo
Dan McAloon
Principal Solutions Architect

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Peter Hart photo
Peter Hart
Back End Developer

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