Case Study

A New Dimension of Engagement: How 3D and Augmented Reality Upgraded Super Power FX from Flat to Fantastic

Project

Super Power FX

Platforms

iOS and Android

Technologies

Unity, Augmented Reality (AR)

Project Overview

Ever dreamed of shooting fireballs from your fingertips or teleporting across the room? Super Power FX, a viral AR app, made those superhero fantasies a reality. But as user engagement dwindled, Kujo Inc. knew it was time for a power-up. They sought to revamp the user experience and combat declining engagement by transitioning from 2D to a 3D environment.

Key Features

Immersive 3D Effects : Hollywood-quality VFX with explosive sound and music.
Creative Control : Fully scriptable engine for unique AR experiences.
Monetization : Strategic in-app purchases, including a ‘Get-All-Pack.’
Social Sharing : Easy sharing to major platforms for viral potential.

Project Video

The Solution

Immersive 3D Experience : Rebuilt the app on Unity, delivering overlaying, positionable 3D effects.
User Empowerment : Implemented a fully scriptable engine for unparalleled creative control.
Enhanced Monetization : Introduced new superpowers, assets, and a ‘Get-All-Pack.’
Viral Growth : Integrated, seamless social sharing to major platforms.

The Results

Massive Downloads : Over 500,000 downloads on Google Play Store alone, driven entirely by organic, viral sharing.
App Store Rating : 4.6 out of 5 stars
Google Play Rating : 4.2 out of 5 stars
Reinvigorated User Engagement : The 3D upgrade, new features, and improved social sharing sparked renewed interest and excitement among users.

The Challenge

Diminishing User Experience : The 2D effects were no longer captivating users or competitive in the evolving AR market.
Limited Content and Monetization : The lack of new superpowers and in-app purchase options hindered user retention and revenue generation.
Weak Social Sharing : Limited sharing features restricted the app’s potential for organic growth and viral spread.

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Our Team

Portrait of Eric Lindstrom, Product Owner — Eric Lindstrom

Portrait of Gloria Santos, Director Of Operations — Gloria Santos

Portrait of Ryan Abrams, Solutions Architect — Ryan Abrams

Portrait of Tyler Jorgensen, Product Owner — Tyler Jorgensen

Portrait of Michael
Yuen, Technical Lead — Michael Yuen

Portrait of Owen
Ravelo, Technical Lead — Owen Ravelo

Portrait of Noel
Pelayo, Operations — Noel Pelayo

Portrait of Mohammed
AliKhan, Architect Owner — Mohammed AliKhan

Portrait of Nathaniel
Hart, Architect Owner — Nathaniel Hart

Portrait of Andrew
Koza, Developer — Andrew Koza

Portrait of Matt
Alexander, Creative Designer — Matt Alexander

Portrait of Stephen
Underwood, Developer — Stephen Underwood

Portrait of Jostein
Moreno, Project Manager — Jostein Moreno

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