Project

Lucky Bucks

Platforms

iOS, Android

Technologies

Unity, Microsoft Azure PlayFab

Project Overview

GawkBox aimed to revolutionize influencer monetization with Lucky Bucks, a free-to-play sweepstakes scratch-off game offering real cash rewards. The game needed to be developed rapidly, featuring community-building tools, ranks, rewards, and ad-viewing monetization.

The Challenge
  • Tight Development Timeline: The CEO required a fully functional MVP within six weeks.
  • Complex Feature Integration: The game needed seamless integration of Facebook login and PayPal payouts.
  • Ensuring User Retention: High user retention was crucial for the game's success and long-term monetization strategy.
The Solution
  • Agile Game Development: Formed an integrated agile development team with GawkBox to meet the tight deadline.
  • Technical Integration: Successfully incorporated Facebook login and PayPal payouts for a smooth user experience.
  • Analytics and Backend: Utilized Microsoft Azure PlayFab for robust data tracking and game management.
The Results
  • Rapid MVP Launch: Delivered a fully functional MVP within the challenging six-week timeframe.
  • High User Engagement: Achieved a 53% Day 2 retention rate, demonstrating the game's appeal and stickiness.
  • Successful Monetization: The game's ad-viewing model and engaging gameplay drove revenue for GawkBox and its influencers.
Key Features
  • Engaging Scratch-Off Gameplay: The core mechanic of scratching off virtual tickets to reveal potential winnings created an exciting and addictive experience.
  • Seamless Social Integration: Facebook login facilitated easy access and community building among players.
  • Real Cash Rewards: PayPal payouts provided tangible incentives for users to play and engage with the game.
  • Ad-Viewing Monetization: Integrated advertisements allowed GawkBox to generate revenue while offering the game for free.

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