L.A. Comic Con

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LA Comic Con


Entertainment; e-commerce




LA Comic Con is a major three-day comic book convention and entertainment event attended by over 123,000 fans and 800 artists. Since 2011 it has been an annual event in LA, covering multiple genres, including comic, horror, sci-fi, anime, gaming, and pop culture.

Client Challenge

  • Adapting to the pandemic, the 2021 LA Comic Con leadership wanted a solution to moving merchandise sales online
  • They envisioned a virtual convention center and vendor space for selling comics, collectibles, art, toys, and apparel
  • They then sought a partner to build a web- and mobile-based Virtual Reality platform to run the LA Comic Con SuperFan Mal

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Robot Sea Monster Solution

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  • Robot Sea Monster designed and built the SuperFan Mall with five distinctively-themed hallways crafted with custom art
  • The mall is powered by a content management system with templated custom shopfronts that allow the operations team to populate and update vendor information
  • The UI/UX is driven by Google Street View-style navigation enabling fans to browse the merchandise and make purchases through embedded links in vendors’ virtual booths

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