Ninja Revinja -

Ninja Revinja

Despite the huge popularity of Ninja Revinja, the game publisher was looking for significant improvement in player retention and monetization
The original development team had never built an action game before and was inexperienced at designing gameplay
As a result, the team also was unfamiliar with the analytic tools needed to study user actions
In addition, the codebase was not optimized to advance players through the game systematically
The head of Sizzle Entertainment reached out to Robot Sea Monster to correct these limitations and turn the game into a money maker

To inform and focus the redesign effort, Robot Sea Monster integrated Google Analytics to analyze per-screen user actions and player progress through the game levels
We improved the first-time user experience by starting players at a tutorial level and walked them through the game mechanics
Throughout the game, we modified the player progression and power-up economy, allowing players to gain more advantages the longer they played
To support these and other gameplay adjustments, we re-wrote the code to optimize game performance and user experience